Studio 625
About

Hi, I’m Chris.

I’m a marketing automation solutions architect and software engineer with 20 years of experience applying technical expertise to marketing objectives. Studio 625 is where those two crafts meet.

I’m the person teams bring in to actually build the thing. I sit comfortably in the marketing meeting and the engineering standup, so you can hand me the intent behind a campaign and trust me to execute it, not just advise on it. I build, implement, and train, and I’m glad to work alongside your strategists and account leads rather than in front of them.

Chris Fletcher
2024
OMNIES · “Marketing with AI”
2022
OMNIES · “New Rising Star”
2007
Bachelor of Science in Interactive Design · John Brown University
Track record

Where I’ve been.

  • 2024 – Present

    Marketing Automation Consultant · Studio 625

    Helping clients get the most out of their marketing automation platforms: solution architecture, migrations and integrations, personalization strategies, and email template systems.

  • 2020 – 2024

    Software Engineer + Marketing Automation Specialist · Sweetwater

    Led the technical execution of Sweetwater’s transition to Blueshift. Optimized the company’s most valuable campaigns through new features and A/B testing, driving an eight-figure increase in revenue, and built the template framework that let non-technical staff produce sophisticated emails.

  • 2009 – 2020

    Web Developer + Marketing Consultant · Studio 625, v1

    Digital marketing and web development for small and medium businesses: custom WordPress builds and e-commerce on Shopify, BigCommerce, and WooCommerce.

  • 2014 – 2016

    Lead Web Developer · Salt Strong

    Engineered the platform behind a fast-growing fishing community: custom membership system, tournament software, online courseware, and e-commerce integrations.

  • 2010 – 2012

    Web Developer · Tippmann Affiliated Group

    Managed websites for roughly 15 companies across the group: new site launches with the sales and marketing teams, a WordPress migration that standardized processes and cut maintenance costs, and an e-commerce replatform that tripled the brand’s annual revenue.

  • 2007 – 2009

    Web Developer · Cirrus ABS

    Designed and built websites for a wide range of clients across the country on the Cirrus ABS platform: ASP.NET on the back end with HTML, CSS, XSLT, and jQuery on the front.

  • 2006 – 2007

    Web Services Assistant · John Brown University

    Maintained and updated the JBU website while completing my degree: roughly 4,000 static HTML files and no CMS in sight. Assisted with the site redesign and built a simple ticketing system to triage requests from departments across the university.

Certifications

Credentials that stay sharpened.

Blueshift Fundamentals Blueshift AI Marketer Codeable Certified WordPress Expert Customer Acquisition Specialist Search Marketing Specialist SEO Individual Qualification
References

Don’t take my word for it.

“Chris has demonstrated so many brilliant examples of marketing automation and his ability to navigate technical solutions to business objectives and problems. He can sit down in a marketing meeting that discusses a business case, and then he has the web development chops to architect a technological solution that solves for it in a strategic way.”
Alex Fernandez Director of Email Marketing & Marketing Automation, Sweetwater
“Strategic thinker and great to work with. Understands how to glue together tech and marketing minds to create value.”
Jeffrey Ekblad Vice President of Marketing, Sweetwater
“Chris has been an amazing addition to our team. He is able to crank out an incredible amount of work quickly and accurately. He is thoughtful, friendly and quick to pivot on projects as needed.”
Tammy Maldeney Director of Marketing Operations, Sweetwater
“He had the ability to communicate with marketing and sales minded people like us, take our vision and ideas, and translate it to a website better than any other developer we ever worked with. Any challenge we gave Chris, he was able to find a way to make it happen.”
Joe Simonds President, Salt Strong
“There’s nothing that I have thrown at him that he hasn’t been able to help us with from planning to finished product. I’d hire Chris over and over again with the utmost confidence that he’ll deliver the goods.”
Mark Shanks Marketing Manager, Brigadoon
“I’ve been very impressed at how fast Chris works. Every detail is attended to and he explains the processes clearly, and in a language that we can understand.”
Kevin Feldman VP of Sales & Marketing, Brigadoon
Off the clock

When I’m not automating...

Multi-instrumentalist (guitar, ukulele, banjo, keys, drums), music recording, 3D printing, painting, and entirely too much tabletop gaming.

Work with me